30 Jan 2020
animation video for social media

Bite-sized animations for social media

We are excited to share that new PSYDEH collaborator Scottish Roisin McAuley has produced ten bite-sized animations, whereby she turned our six-minute animated lesson into ten maximum-seventy-second-long-videos, five in Spanish and five in English, videos like indigenous women’s challenges in rural Hidalgo, or 7 keys to sustained development of communities. We will use these trailers on social media, and to promote current and future global crowdfunding campaigns.

Why animation and PSYDEH?

At least 65% of people are visual learners. What we see impacts what we hear (see The McGurk effect). Presentations using visual aids are found to be far more compelling than those without them.  Moreover, as Andrew Stanton says in his powerful TedTalk “The clues to a great story“, “[w]e all love stories. We’re born for them… [They] can cross the barriers of time, past, present, and future, and allow us to experience the similarities between ourselves and others, real and imagined.”

As Roisin states,“[s]torytelling is one of the world’s oldest rituals. For me, its most important purpose is to connect individuals: from those who are involved in the stories and see themselves directly reflected in the narratives, to the audiences who are exposed to these stories for the first time, who learn and expand their knowledge on topics through engaging methods of storytelling.”

In early 2019, PSYDEH released its first TedEd-inspired animated lesson as a teaching AND marketing tool for Mexican partners and friends (Spanish) and global audiences (English). “The life of an indigenous woman creating bottom-up change in Mexico“ is a fictional story told in the 3rd person about an indigenous partner named María navigating our process-oriented, scalable program model.



PSYDEH is a non-profit civil association, which was formed by the initiative of a group of young women from the municipality of Santiago Tulantepec in the State of Hidalgo. PSYDEH is committed to working with and for the most vulnerable communities in the region through the promotion of a Sustainable Human Development.