Completion of Experiment Around GlobalGiving Campaign
PSYDEH has just completed an experiment around GlobalGiving’s Little by Little Matching Campaign with Casey Marriott, a new colleague from Australia.
Casey led the project through a media mix of video campaigns, new graphics, and branding, and paid-advertising, as well as investigated different segments of PSYDEH’s audience. Results were analyzed by measuring the interactions on PSYDEH’s Facebook account, as well as our GlobalGiving pages with an eye to growing viral donations moving forward.
As Casey states,
“PSYDEH’s projects have an important social impact in rural communities, where women are able to use education and workshops to break cultural stereotypes and become empowered leaders. One challenge is reaching the right audiences, and this project allowed us to experiment how we can boost engagement and donations for these women.”
In the 2nd quarter 2020, PSYDEH and Casey continue to work on deep-dive analysis and re-branding of our GlobalGiving campaigns, website, and social media presence, using Casey’s insights and suggestions from this experiment as guidelines for this phase.