Strategy to Confront Pandemic’s Effects
PSYDEH executes a three-legged strategy to manage through and maybe even thrive during and after COVID-19.
FIRST, we double down on global crowdfunding by being one of 12 nonprofits in the GlobalGiving’s (GG) 2020 Project of the Month Club. Or how we just completed our first experiment to create a viral movement of global donors by rebranding and optimizing website functionality, e.g., direct donations functionality, women partners’ testimonials, and a corporate partnerships page.
SECOND, we use the quarantine-gifted space to complete myriad projects important to present and future resource raising. For example, we plan a new COVID-19 initiative to support five women-led organizations with (a) trustworthy coronavirus information they share with neighbors and (b) training on sustainable natural resource use while offering short-term (c) food assistance and income-generation help to 100 families. We also publish our 2019 Annual Report, complete our first comprehensive impact evaluation, produce final products from recent fieldwork like our novel women’s storytelling book and social enterprise embroidery initiative, and work with our global law firm partner Hogan Lovells to secure from the federal government our legal ability to hire foreign workers and offer a tax-deduction to Mexican donors.
LASTLY, we formalize and launch a new three-pillared global volunteer program. If money remains tight, we reason, attracting more high-quality volunteers for win-win collaborations with PSYDEH and local rural and indigenous partners helps us to continue to pursue excellence as an organization and in the field no matter the challenge created by the global pandemic.